As an entrepreneur, pitching the media has always been confusing and elusive.
If you’re an entrepreneur, you’ve no doubt felt these and other similar questions.
If you’re a journalist, you’ve probably felt the brunt end of entrepreneurs trying to figure it out, and failing miserably.
Then I read a great series of articles by Mike Butcher. And that led me to great articles by other respected journalists. And my over-generalized takeaways were these:
And guess what? This same formula seems to be preferred by nearly every journalist that has taken the time to rant -- and plead -- for the industry to wake up!
So why do we entrepreneurs, businesses and PR reps mess it up so badly? Why do products and toolsets hit the market promising to subvert journalists? Or somehow lull them into covering your gig?
No wonder why journalists treat crappy PR tactics (from professionals and amateurs) with such disdain!
Well, being entrepreneurial in nature, I figured there needed to be a little disruption in the email pitching and press release distribution marketplace – for all of our sanity.
As such, PR.Directory was born.
Check out the video below.