I’m a recovering email pitch spammer.
That’s because karma came around and served me a nice dose of reality (and taught me a good lesson).
Most of my career has been in sales and marketing for startup organizations. And what does a startup love more than publicity? Not much.
Like every other entrepreneur, I’ve pitched, and stalked, and spammed journalists. My goal? Coverage, plain and simple.
If no response came?
I pitched harder, wrote longer emails, and spammed even more. After all, maybe they didn’t see my first email or didn’t understand it.
Then I became an Inc. Magazine contributing columnist – and started getting pitch spammed myself. But... I’m a contributor, not a columnist. Don’t entrepreneurs know that?!
The spammer became the spammed.
And then I realized how broke pitching journalists is for everyone involved.
Don’t get me wrong – companies need coverage. Journalists need companies to cover. They both need each other. But the whole interaction is broken, and needs disruption.
That’s the intent of PR.Directory:
Oh... before you get all uptight: This is a first version product that follows the mantra: ship it, perfect it, scale it. Have a suggestion? Be sure to share it!
In the News
Yeah, it's embarrassing. How about you be nice and be the first to cover PR.Directory? I'm trying to kill email pitch spam for you after all.
The Team (of one)
Chad Perry | Founder
Not even going to lie here.
There is no “I” in TEAM. Or even in ME. But PR.Directory is made up of just one person – me. For now, anyway.
I mean, if Matt Drudge (like him or hate him) can disrupt a marketplace (believe it or deny it) – why can’t another solopreneur disrupt a broken PR distribution marketplace that drives every journalist crazy?
Except, I won’t be wearing a fedora. Or claim that Hurricane Matthew was fabricated.
But I do intend to kill the press release, and end email pitch spam for journalists everywhere.